Ermenegildo Zegna is pleased to present a collection collection campaign to Robert De Niro and McCall Lombardi in the lead roles.
This new brand statement called Defining Moments marks the first sound of a new, expressive, emotionally voiced voice that Ermenegildo Zegna will now speak to the whole globe. This is a turning point in which you are invited to participate.
Robert De Niro's face, voice and unique creative manners made him one of the greatest actors of our time. He does not need to be introduced (although you may have noticed that he does not appear so often in advertising). You might not have heard of McCall Lombardi. A young, curious and wise actor is at the beginning of his career after his breakthrough in “American Cutie” in 2016. Despite the fact that the two men are representatives of different generations, they have a similarity that makes them related, regardless of age. They both share the same calling, heritage - both are Americans of Italian descent - and also have natural elegance, style and courage. Together with Alessandro Sartori, artistic director of Ermenegildo Zegna, and film director Francesco Sarrozzini, the two actors met in Los Angeles at the end of 2016.
This was followed by a four-sided free conversation between the designer, director and stars, exchanging their knowledge and opinions in search of the most beautiful of possible solutions. The short stars Carrozzini De Niro and Lombardi interact with each other and with their chosen Zegna clothing.
The path to intimacy and mutual learning through free, real, passionate conversation lies at the heart of Ermenegildo Zegna's new strategy. Carrozzini's films will be digitally released on social media along with the launch of traditional campaigns with De Niro, Lombardi and the Ermenegildo Zegna spring-summer 2017 collection.
The brand plans that this will be the beginning of big conversations held as part of the Defining Moments strategy, and Ermenegildo Zegna will become a platform for inquiring minds along with a series of informal eclectic events to which some of the most successful people will be invited.
“We will deepen the dialogue with our customers by offering a wide selection of exclusive experience from our brand and products,” says the brand, combining craft with modern industrial production.
“Every story starts from the moment. This is our decisive moment. Share your unique story to inspire others. ”
